Ignore advertising and choose SEO for your plastic surgery business instead
If you own or manage a plastic surgery business and have been spending money on advertising to little effect, you may want to look at hiring a company to help you with SEO for your company’s website instead.
After all, if you choose the right company, like PracticeBloom’s SEO program for plastic surgeons, and run the right SEO campaign, you could easily get your company’s website in front of tens of thousands more people.
What is Search Engine Optimization — Also known as SEO, this is using specific strategies to help a website move higher up a search engine’s results. The main focus is usually Google, but Yahoo, Bing and other search engines are often targeted as well.
As the site climbs up Google’s search results, it comes to the attention of tens of thousands more people every month.
Why is SEO the right thing for your plastic surgery business? — Advertising is expensive, and yet does not always give you a good return on your money. You also have to keep running new advertising campaigns, in order to keep your company’s name in front of people that may need plastic surgery.
An SEO campaign is different, however, as it can give you a huge return on your money if you do it correctly. Especially as a typical SEO campaign is often quite a bit less than an advertising campaign.
SEO is also something you can put in place, and it will still be having an effect six months or a year from now. Unlike an advertising campaign that is going to need to be running far more frequently, and at a much higher cost.
How long does an SEO campaign take to get results? — It depends on how big of a campaign you decide to run, and how good the SEO agency you hire is at doing their job.
This is why you should research any SEO agency you are considering very carefully. The best SEO only comes from those that have extensive experience in the field, and that know exactly what search engines like Google are looking for.
In most cases, however, you will start to notice your website is appearing higher in Google search results within four to eight weeks. As the SEO campaign continues, that placement should continue to move higher still.
Only hire a whitehat SEO agency — Before you hire any SEO agency for your campaign, however, make absolutely sure that all the SEO they implement on and off your website is whitehat only.
What this means is that the strategies they use are the same ones Google themselves approve of in an SEO campaign. Strategies Google calls ‘whitehat’.
Agencies that run what are called blackhat campaigns, however, are implementing things Google definitely does not approve of at all. This will usually mean Google will eventually notice what the SEO agency has done for your site and, as a result, will demote your site further down their search results than it was before.
In certain circumstances, they could even remove your plastic surgery business from Google search completely.